OrderMonger.com, a city-based startup designed to offer food, flowers and groceries online, is planning to expand to four more cities during the next 12 months.
Founded by a bunch of software professionals, who have between them over 30 years of experience working for Microsoft in the US, OrderMonger.com enables to order food, cars for rent and flowers for any occasion at the click of a mouse. Once the portal receives the order, it delivers the good within two hours.
"We have full-fledged operations in Hyderabad, apart from offering a few services in Chennai, Bangalore and Pune. We plan to replicate this model in Delhi, Kolkata, Ahmedabad and Chandigarh and offer a full spectrum of services there in a year," Arvind Krishnan, vice-president, OrderMonger, told Business Standard.
The company has partnered 75 restaurants and hotels, including Bawarchi, Ohri's, Chutney's and Novatel, catering to individuals and over 50 corporates such as Microsoft, CA, Progress Software, Dr Reddy's and Indu Projects. For groceries, it has tied up with the Fresh@ chain.
To fuel its expansion, OrderMonger is currently in talks with four potential investors and expects to raise Rs 2 crore in the next three months. Part of the funds would be infused into creating three separate websites – one each for food, flowers and corporate services, Krishnan said.
Stating that their current focus was on flowers, Krishna Natarajan, CEO of OrderMonger, said, "We plan to establish a retail florist store in Hyderabad in three months from now, before exploring possibilities in other cities where we already have a presence." The company had merged flowers2.in, a city-based online florist, with itself in September 2007.
"We expect to garner Rs 36 lakh from the retail store and a total web volume of Rs 40 lakh from our flowers business a year. In the first year of operation, our turnover from other services should be around Rs 1.35 crore," Krishnan said.
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